new season 2012

BG

madmenfootnotes:

Don! Since the beginning of “Mad Men,” all have been agog about Don Draper’s magnetism. What is it? Why do women wilt and men follow? How does his staff endure his endless floggings? (Ahem.) And how does he turn the most banal products into objects of desire? Granddaddy sociologist Max Weber provides an answer: Don is a charismatic. Charismatics draw their power from the mystic and divine. For the early Christians, a charismatic was a human vessel through which a god revealed its power. Charismatics are theatrical, eloquent, and fervent. We first saw a glimpse of Don’s supernatural power when he coolly walked around a conference table of skeptical clients and said, “Listen, I’m not here to tell you about Jesus. You already know about Jesus, either he lives in your heart or he doesn’t.” The domination of the charismatic resides in the emotional response he arouses in his followers—and, of course, in the cash that he dispenses at his whim: “The followers share in the use of those goods which the authoritarian leader receives as donation, booty or endowment.” Oh yes.

 

Footnotes of Mad Men: Charismatic Domination, or, When Daddy Is A Disaster

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